Introduction
777r ("we", "us", "our") is committed to protecting the privacy and personal data of every individual who visits or uses the 777r online betting and casino platform at 777r.ws (the "Platform"). We take our data protection responsibilities seriously and operate in accordance with recognised data privacy principles.
This Privacy Policy ("Policy") describes the types of personal information we collect from users and registered players ("you", "Player") in Bangladesh, how we process and protect that data, the circumstances under which we may disclose it to third parties, and the rights you have with respect to your personal information.
This Policy applies to all data processed in connection with:
- Visits to the 777r website and any associated mobile-optimised interface;
- Registration of a player account and all subsequent account activity;
- Deposits, withdrawals, and payment processing;
- Participation in betting markets, casino games, and promotional offers;
- Communications between you and the 777r customer support team;
- Any other interaction with the Platform, including through cookies and analytics tools.
By accessing the Platform or registering an account, you confirm that you are at least 21 years of age and that you have read, understood, and agree to the terms of this Policy. If you do not agree with any part of this Policy, you should discontinue use of the Platform immediately and contact us to close your account.
Data We Collect
777r collects personal data that is necessary to provide a safe, compliant, and functional betting and gaming service. The categories of personal data we collect are set out in the table below.
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, National ID number, passport or driving licence details | Account registration, age verification, KYC compliance |
| Contact Data | Email address, Bangladeshi mobile number, residential address (including city: Dhaka, Chittagong, Sylhet, Khulna, etc.) | Account communication, support, verification |
| Financial Data | bKash number, Nagad number, Rocket number, Upay number, bank account details (Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank), transaction history | Processing deposits and withdrawals, anti-money laundering checks |
| Technical Data | IP address, browser type and version, device type, operating system, time-zone setting (Bangladesh Standard Time, UTC+6), cookie identifiers | Platform security, fraud prevention, session management |
| Usage Data | Pages visited, games played, bets placed, session duration, clickstream data | Service improvement, responsible gaming monitoring |
| Marketing Data | Communication preferences, promotion history, bonus activation records | Personalised promotions, CRM activity |
| Support Data | Correspondence content, support ticket logs, complaint records | Resolving disputes, quality assurance, regulatory compliance |
We do not collect or store full payment card numbers (PAN), CVV codes, or online banking credentials. Where payment processing involves sensitive financial credentials, this is handled exclusively by the relevant payment provider (bKash, Nagad, Rocket, Upay, or the relevant bank) under their own security protocols.
2.1 Special Categories of Data
777r does not intentionally collect special categories of sensitive personal data (such as health data, biometric data, religious beliefs, or political opinions) unless strictly required by law or with your explicit prior consent. If you voluntarily disclose such information — for example, when contacting our responsible gaming team — we will handle it with the highest level of care and restrict its use to the specific purpose for which it was shared.
How We Collect Your Data
We collect personal data through several channels in the course of operating the 777r platform:
3.1 Direct Collection
Data you provide directly to us when you:
- Complete the account registration form on the Platform;
- Submit identity and address documents during the KYC verification process;
- Make a deposit or request a withdrawal and enter payment account details;
- Contact our customer support team via email at [email protected];
- Complete any survey, feedback form, or promotional entry on the Platform;
- Set responsible gaming limits or request self-exclusion through your account dashboard.
3.2 Automated Collection
Data collected automatically when you use the Platform, including through cookies, web beacons, pixel tags, log files, and similar tracking technologies. This includes your IP address, browser fingerprint, device identifiers, session timestamps, and in-Platform behaviour (pages visited, games launched, bets placed). For further details on our use of cookies, please see Section 7 of this Policy.
3.3 Third-Party Sources
In limited circumstances, 777r may receive personal data about you from third-party sources, including:
- Payment processors (bKash, Nagad, Rocket, Upay, and banking partners) who confirm transaction status and account ownership;
- Identity verification and fraud-prevention service providers used as part of our KYC process;
- Marketing and analytics partners who may provide aggregated or anonymised audience data to help us understand our user base;
- Publicly available sources such as sanctions lists and politically exposed persons (PEP) databases, which are checked as part of our anti-money laundering obligations.
In all cases, we verify that any third party sharing personal data with us has a legitimate basis for doing so.
How We Use Your Data
777r uses the personal data we hold about you for the following purposes:
- Account Management: To create, verify, and manage your registered player account on the Platform, including processing login sessions and maintaining account security.
- Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and Bangladeshi banking channels, and to maintain accurate transaction records.
- KYC & Compliance: To verify your identity and age (21+ requirement), conduct anti-money laundering checks, and comply with any applicable legal obligations.
- Service Delivery: To provide access to betting markets, live casino games, slots, and all other features of the 777r platform.
- Customer Support: To respond to your queries, resolve disputes, and manage complaints submitted via [email protected] or any other support channel.
- Responsible Gaming: To monitor your gambling activity, flag potential signs of problem gambling, and administer self-exclusion, cooling-off, and limit-setting features.
- Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, multiple-account abuse, bonus misuse, and other prohibited conduct.
- Marketing & Promotions: To send you relevant promotional communications (subject to your marketing preferences), including information about bonuses tied to BPL, IPL, Eid, and other events relevant to the Bangladesh market.
- Platform Improvement: To analyse usage patterns, conduct A/B testing, and improve the performance, features, and user experience of the Platform.
- Legal Obligations: To comply with applicable laws, respond to lawful requests from regulatory or law enforcement authorities, and enforce our Terms & Conditions.
Legal Basis for Processing
777r processes your personal data on one or more of the following legal bases, depending on the specific processing activity in question:
- Contractual Necessity: Processing that is necessary to perform our contract with you — i.e., to operate your account, accept bets, process payments, and deliver the services you have requested.
- Legal Obligation: Processing that is required to comply with applicable laws, including anti-money laundering regulations, age verification requirements, and responses to lawful authority requests.
- Legitimate Interests: Processing that serves our legitimate business interests — such as fraud prevention, platform security, customer support, and service improvement — where these interests are not overridden by your fundamental privacy rights.
- Consent: Where we rely on your consent as the legal basis (for example, for certain marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Sharing Your Data
777r does not sell, rent, or trade your personal data to any third party. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and only to the extent necessary for the stated purpose:
6.1 Payment Service Providers
We share financial data with payment processors (including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, and Sonali Bank) to facilitate deposits and withdrawals. Each provider operates under its own privacy policy and security standards. 777r requires all payment partners to maintain appropriate technical and organisational safeguards for any data shared with them.
6.2 Identity Verification & Compliance Partners
We work with third-party KYC and AML service providers who assist us in verifying player identities, conducting sanctions screening, and meeting our compliance obligations. These partners are contractually bound to use shared data solely for the purposes of verification and compliance.
6.3 Technology & Infrastructure Providers
We use trusted third-party technology providers for cloud hosting, data storage, platform infrastructure, and analytics. These providers process personal data on our behalf under data processing agreements that require them to maintain the confidentiality and security of all data.
6.4 Game Content Providers
Certain technical data (such as player session tokens and game activity logs) is shared with licensed game studios — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — for the purpose of delivering game content, resolving game-related disputes, and ensuring fair play certification. No directly identifiable personal data (such as your full name or payment details) is shared with game studios without a specific operational or legal reason.
6.5 Legal & Regulatory Authorities
777r may disclose personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by law, court order, or where we have a good-faith belief that such disclosure is necessary to prevent fraud, money laundering, or other serious illegal activity.
Cookies & Tracking Technologies
The 777r platform uses cookies and similar tracking technologies to ensure the Platform functions correctly, to secure user sessions, and to understand how players interact with our services. A cookie is a small text file placed on your device when you visit a website; it allows the website to recognise your device on subsequent visits and store certain preferences or session data.
7.1 Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Maintain your login session, remember your basket/bet slip, ensure the Platform loads correctly | Session |
| Functional | Remember your language, timezone (BST, UTC+6), and display preferences | Up to 12 months |
| Analytics | Understand how users navigate the Platform, measure page performance, identify errors | Up to 24 months |
| Security | Detect and prevent fraudulent sessions, bot traffic, and multiple-account abuse | Session / Up to 6 months |
7.2 Managing Cookies
Most web browsers allow you to control or disable cookies through their settings menus. However, disabling strictly necessary cookies may prevent certain features of the Platform from functioning correctly, including the ability to maintain a logged-in session. Please refer to your browser's help documentation for instructions on managing cookie preferences. Please note that clearing cookies does not delete personal data held in our account systems.
Data Retention
777r retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:
- Active Account Data: For as long as your account remains open and active on the Platform.
- Closed Account Data: Following account closure, we retain identity, financial, and transaction records for a minimum of five (5) years to comply with anti-money laundering obligations and to resolve any outstanding disputes.
- KYC Documents: Retained for a minimum of five (5) years from the date of submission, or longer if required by applicable law.
- Customer Support Records: Retained for a minimum of three (3) years from the date of each interaction, to support dispute resolution and quality assurance.
- Marketing Data: Retained until you withdraw consent or opt out of marketing communications, at which point your data will be suppressed from future marketing sends (but may be retained in anonymised form for analytics).
- Technical / Log Data: Typically retained for up to twelve (12) months, after which it is either deleted or anonymised.
When personal data is no longer required for any legitimate purpose, it is securely deleted or anonymised so that it can no longer be associated with any individual.
Data Security
777r takes the security of your personal data seriously. We implement a range of technical and organisational security measures designed to protect your data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
- SSL/TLS Encryption: All data transmitted between your device and the 777r Platform is encrypted using industry-standard SSL/TLS protocols. Look for the padlock icon in your browser's address bar when using the Platform.
- Access Controls: Access to personal data within 777r's systems is strictly limited to authorised personnel who need it to perform their job functions. All access is logged and regularly audited.
- Password Security: Account passwords are stored in encrypted (hashed) form. 777r staff will never ask you to share your password via email or any other channel.
- Fraud Detection Systems: Automated systems continuously monitor the Platform for suspicious activity, unusual login patterns, and potential account compromises.
- Third-Party Security Assessments: We periodically engage third-party security professionals to assess the Platform's technical security posture.
Despite these measures, no online platform can guarantee absolute security. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 777r will notify affected players without undue delay and take all reasonable steps to contain and mitigate the breach.
Your Data Rights
As a user of the 777r platform, you have the following rights with respect to the personal data we hold about you. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request", including your registered username and a clear description of your request.
- Right of Access: You may request a copy of all personal data that 777r holds about you. We will provide this information within a reasonable period, typically within 30 days of a verified request.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You may also update certain details (such as your email address or contact number) directly through your account settings.
- Right to Erasure: In certain circumstances, you may request that we delete personal data we hold about you. Please note that this right is subject to our legal obligations — for example, we cannot delete transaction records that we are required to retain for AML compliance purposes.
- Right to Restriction of Processing: You may ask us to restrict the processing of your personal data in certain circumstances — for example, if you contest the accuracy of the data or if you have objected to processing and we are assessing that objection.
- Right to Data Portability: Where processing is based on your consent or on a contract, and is carried out by automated means, you may request that we provide your personal data to you in a structured, commonly used, machine-readable format.
- Right to Object: You have the right to object to processing based on legitimate interests, or to processing for direct marketing purposes. Where you object to direct marketing, we will cease processing your data for that purpose promptly.
- Right to Withdraw Consent: Where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of any processing already carried out.
777r will respond to all verified data rights requests within 30 days. In complex cases, we may extend this period by a further 60 days, in which case we will notify you of the extension and the reasons for it.
Third-Party Links
The 777r platform may contain links to or integrations with third-party services, including payment providers (bKash, Nagad, Rocket) and game studio platforms. These third-party services operate under their own privacy policies, which may differ from ours. 777r is not responsible for the privacy practices of any third-party service, and we encourage you to review the relevant privacy policy before providing any personal information to a third-party provider.
The presence of a third-party integration or link on the 777r Platform does not constitute an endorsement of that third party's privacy practices.
Children and Minors
The 777r platform is strictly for adults aged 21 and above. We do not knowingly collect, store, or process personal data belonging to individuals under the age of 21. If you believe that a minor has provided personal data to 777r without appropriate parental or guardian consent, please contact us immediately at [email protected] so that we can take swift action to delete the relevant data and close the associated account.
As described in our Terms & Conditions, any account found to belong to an individual under 21 will be immediately closed, all bets voided, and deposited funds returned (net of any withdrawals already made). Protecting minors from gambling harm is a core responsibility that 777r takes with the utmost seriousness.
Changes to This Policy
777r reserves the right to update or amend this Privacy Policy at any time. When we make material changes to this Policy, we will publish the updated version on the Platform and, where reasonably practicable, notify registered Players via the email address associated with their account.
The "Effective Date" at the top of this Policy reflects the date on which the current version came into effect. We encourage you to review this Policy periodically to stay informed of how we are protecting your personal data. Your continued use of the Platform after any changes have been published constitutes your acceptance of the updated Policy.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777r handles your personal data, please contact our dedicated privacy team. We are available 24 hours a day, 7 days a week, and aim to respond to all data-related enquiries within 30 days.
[email protected]
Please use the subject line "Privacy Policy Enquiry" or "Data Rights Request" and include your registered username. Do not include your password or full payment account number in any correspondence.
For responsible gaming related data requests — such as self-exclusion records or limit history — please visit our Responsible Gaming page or email us with the subject line "Responsible Gaming Data Request".